Answer the following 10 questions about your brand, and on closure of the survey we will e-mail you the results to allow you to directly compare the strength of your brand with others in the recruitment industry.
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| | Q1. | Do you have a clear written statement of brand purpose and direction? | |
| Yes
Not yet
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| | Q2. | Generally speaking, do top management view brand-building efforts as an investment or cost? | |
| An Investment
A Cost
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| | Q3. | Is your Marketing budget built ...
From the ground up (eg. working out what activities you need to invest in to achieve business objectives and then building your budget from there), OR ...
From the top down (eg. starting with a figure, and from there working out what you can afford)
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| Ground Up
Top Down
Neither - do not have a marketing budget as such
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| | Q4. | Does your brand promote a clear point of difference over your competition? | |
| 10 - Yes, Definitely
9
8
7
6
5 - Neutral
4
3
2
1
0 - Not at all
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| | Q5. | How extensive is your knowledge of the needs of your current, lapsed and potential customers? | |
| 10 - We have a detailed knowledge of their needs and update this constantly
9
8
7
6
5 - Neutral
4
3
2
1
0 - We really should be doing more
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| | Q6. | How much business do you receive from client referrals? | |
| 10 - Client referrals represent almost all of our new business
9
8
7
6
5 - Neutral
4
3
2
1
0 - Client referrals are a rare occurrence
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| | Q7. | How would you rate the awareness of your brand amongst your target audience? | |
| 10 - We have high, unaided awareness in our key markets
9
8
7
6
5 - Neutral
4
3
2
1
0 - Low brand awareness across the board
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| | Q8. | To what extent do you believe your brand helps you to win new business? | |
| 10 - Our strong brand continually helps us win new business
9
8
7
6
5 - Neutral
4
3
2
1
0 - We seldom win business due to the strength of our brand
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| | Q9. | To what extent do you believe that the strength of your brand allows you to maintain or raise fees? | |
| 10 - We can charge premium fees because of our strong brand
9
8
7
6
5 - Neutral
4
3
2
1
0 - The strength of our brand does not help us to attract higher fees - infact, downward fee pressure is common
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| | Q10. | And finally, please describe in one sentence or less what you believe to be your brand's primary point of difference over your competition: | |
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| | If you wish to be e-mailed an overview of results once this survey has closed, please enter your e-mail address here:
(NB: Please be assured that your e-mail address will not be used, sold or distributed for any other purpose than to e-mail you ONCE regarding these survey results) | |
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